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Retail promotion mix case studies in retail management 335 pages, paperback, available only in india related textbook:-marketing management textbook. In contrast, internationally, mall-management is treated as a specialized discipline of retail management project report on retail marketing in india. Retail scenerio in india: • 1999-2002:retail sales increased at an annual rate of 7% • 2002:retail sales-rs7400 billion • 2003:retail sales [email protected] 10% • 2003-2008:retail sales growth is 83% as compared to 71% for consumer expenditure factors responsible for the.
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